Skincare sells on texture, routine and trust. Show the product moving on real skin in daylight, explain where it goes in a routine, and word claims as cosmetic, not medical. Belova imports your catalog, learns your brand from your site, and makes posts, ads and UGC videos where an AI actor holds your bottle.
Example brand on this page
Pitanga Lab
small-batch skincare brand · São Paulo, Brazil
“Barrier care made in São Paulo”
Posts, ads and UGC frames for one skincare brand business, all in the same brand style.
Nobody can touch your product through a screen, so the content has to do the touching. Rotate five repeatable formats:
Describe what the product does to the look and feel of skin, not to the body. "Hydrates", "smooths the look of rough patches" and "skin feels softer" are cosmetic. In the US, the FDA says intended use, including what your ads and website claim, decides whether a product is a cosmetic or a drug; claims to regenerate cells, change melanin production or treat acne make it a drug.
Keep an approved-claims list in the exact wording your testing supports and start every caption, script and ad from it. Brazil, the EU and India each have their own cosmetic rules.
Bundle routines instead of cutting single-product prices, and make trying cheap.
Belova imports your product catalog from your website and builds a Brand DNA from your site or Instagram: logo, colours, fonts, tone and audience. Put INCI lists and approved claims in the knowledge base so drafts start from wording you've cleared.
It makes image ads, posts and routine carousels in your style, plus 8, 15 or 30-second UGC videos where an AI actor holds your actual bottle and explains it, captioned, in Portuguese, Spanish, Arabic or any of 30+ languages. Publish or schedule to Instagram, TikTok, Pinterest and eight more networks. Plans start at $20 a month.
Need more? Try the free hook generator.
| When | Idea |
|---|---|
| Diwali (8 Nov 2026; India, UK, Gulf) | Sell a wrapped routine box with a how-to card, and film the unboxing in Hindi and English. |
| 11.11 and 12.12 (Nov and Dec 2026; Indonesia and marketplace shoppers elsewhere) | Offer a bundle or gift-with-purchase rather than matching marketplace discounts. |
| Black Friday (27 Nov 2026; Brazil, US, UK, EU) | Brazilian retailers stretch it into 'Black November': tease the bundle from 1 Nov and keep single-product prices unchanged. |
| Brazilian summer and Carnaval (Dec 2026 – 9 Feb 2027) | Lightweight textures, body oil after the beach, sunscreen reapplication over makeup, and travel sizes for blocos. |
| Ramadan and Eid al-Fitr (about 8 Feb – 10 Mar 2027; Gulf, North Africa, Turkey, Indonesia) | Post after iftar, lean on night-routine content, and launch Eid gift sets in the second week. |
| Mother's Day 2027 (UK 7 Mar; Egypt and Gulf 21 Mar; US, Brazil, Turkey 9 May; Mexico 10 May) | Schedule each market's gift-set post ten days ahead, with the delivery cut-off in the caption. |
| Indian monsoon (June–Sept 2027) | Show the humid-weather version of your routine: fewer layers, gel textures, filmed in real monsoon light. |
| Northern autumn (Sept–Oct 2027; US, UK, EU, Turkey) | Run a 'colder-weather routine' carousel and move richer textures to the top of your grid. |
Meta exempts non-permanent beauty products such as creams and make-up from its 18+ rule, but bans statements of inferiority about appearance and ads for whitening or bleaching products that permanently change skin colour. Meta's compliant example is "Our new lotion and creams fight wrinkles like never before!" and its rejected one is "Ready to upgrade your skin to look younger?" Talk about the product, not the viewer's skin.
Google's unreliable claims policy rejects ads that present an improbable result as the likely outcome. The UK's ASA warns against filters that exaggerate what a cosmetic can do, and India's ASCI guidelines say skin-lightening ads must not show darker skin as unattractive or at a disadvantage.
Pick one hero product and build a month around it: texture, routine order, single ingredients, real bathrooms, different skin tones. Sell it in a routine bundle with a trial size.
Yes. Belova's AI actor holds your product, from your catalog or photos, and speaks your script with captions in 30+ languages, in 8, 15 or 30-second versions.
Meta allows before-and-after transformations for cosmetic products and procedures in ads targeted to people 18 or older that don't put down anyone's appearance. The ASA and ASCI also object to images retouched beyond what the product does.
Add your approved wording and a never-say list (treats, cures, heals, removes) to Belova's knowledge base, then read every caption before scheduling. The brand, not the tool, answers for the claim.
No. Plans start at $20 a month (₹499 in India). You can try the free UGC script, hook, caption and ad copy generators at /tools first.
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