Privacy Policy
Last updated: 2 May 2026
Who We Are
Belova.ai is operated by Invikta Technology LTD, a private limited company registered in England and Wales (company number 15228536), with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. For the purposes of UK and EU data protection law, Invikta Technology LTD is the data controller of personal information processed through Belova.ai. You can reach us at [email protected].
What We Collect
When you create an account or use Belova.ai, we collect your name, email address, and payment information. We also collect content you generate on the platform (images, videos, websites) and basic usage data such as pages visited, features used, and device type.
How We Use It
Your information is used to operate and improve the platform — delivering your generated content, processing payments, sending account notifications, and understanding how features are used so we can make them better. We do not sell your personal data to third parties.
Legal Basis for Processing
Where UK or EU data protection law applies, we process your personal data on the following lawful bases: (a) performance of our contract with you, to provide the services you signed up for; (b) our legitimate interests in operating, securing, and improving the platform; (c) compliance with legal obligations such as tax, accounting, and fraud-prevention requirements; and (d) your consent, where required (for example, for non-essential cookies or marketing communications), which you can withdraw at any time.
Third-Party Services
We work with trusted third-party providers for authentication, payment processing, AI content generation, file storage, email delivery, and analytics. These providers only receive the data necessary to perform their specific function, are bound by contractual data-protection obligations, and act as our processors under our instructions. A current list of categories of subprocessors is available on request by emailing [email protected].
International Data Transfers
Some of our service providers are located outside the United Kingdom and the European Economic Area, including in the United States. When we transfer personal data to these countries, we rely on appropriate safeguards recognised under UK and EU data protection law, such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or adequacy decisions where they exist. You can request more information about these safeguards by contacting us.
Cookies & Analytics
We use cookies to keep you signed in and to remember your preferences. We also use analytics tools to understand aggregate usage patterns. You can disable cookies in your browser settings, though some features may not work as expected.
Data Security
We use industry-standard encryption, access controls, and secure infrastructure to protect your data. While no system is perfectly immune, we take reasonable measures to prevent unauthorized access, loss, or misuse of your information.
Your Rights
Where UK or EU data protection law applies, you have the right to access, correct, delete, restrict, or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time where processing is based on consent. You can exercise most of these rights directly from your account settings, or by emailing [email protected]. We will respond within one month, as required by law. If you believe your rights have not been respected, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or with your local data protection authority in the EEA.
Children's Privacy
Belova.ai is intended for users aged 16 and over. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal information, please contact [email protected] and we will delete the information promptly.
Data Retention
We keep your account data for as long as your account is active. If you delete your account, we remove your personal information within 30 days, except where we are legally required to retain it (e.g. billing and tax records, which we retain for the period required by applicable law, typically up to 7 years).
Changes to This Policy
We may update this policy as our platform evolves. Changes take effect once published on this page with a new date. For questions, contact [email protected].