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Ad Copy Generator for Meta & Google Ads

Describe your offer and choose Meta or Google. For Facebook and Instagram you get primary texts, headlines and descriptions. For Google Search you get up to 15 headlines of 30 characters or less and 4 descriptions of 90 or less, checked against the limits before you see them.

  • Free
  • No sign-up
  • 40 languages

Free, no sign-up · 25 generations a day

Meta ads: what each field does

Primary text sits above the image or video. Only the first lines show before “See more”, which is why Meta recommends keeping it around 125 characters, or at least putting the message there. The headline sits under the creative, next to the button, and works best under 40 characters. The description is hidden in many placements, so never rely on it.

Google responsive search ads: the limits

A responsive search ad takes up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters. Google mixes and matches them, so every line has to make sense on its own, next to any other.

The generator asks for more lines than it needs and drops any that break a limit, so everything you copy can be pasted straight into Google Ads.

  • Headlines: up to 15, max 30 characters each
  • Descriptions: up to 4, max 90 characters each
  • Vary the angles: benefit, offer, proof, brand, call to action

A simple formula that works

Specific benefit, then proof, then the offer, then the action. “Clean energy without the 3 pm crash. 4.8★ from 2,000 customers. 20% off your first kit. Order today.” Every word earns its place, and the reader knows what to do.

Copy is half the ad

On Meta, the image or video does most of the stopping. Belova generates the creative to match this copy, in your brand style and sized for every placement, ready to upload to Meta and Google Ads.

Frequently asked questions

Is it really free?

Yes. There is no account, no card and no watermark. Each visitor can run 25 generations a day across all Belova tools, which keeps the tools fast and free for everyone.

What is the character limit for Google Ads headlines?

30 characters per headline and 90 per description in responsive search ads, with up to 15 headlines and 4 descriptions per ad. Every Google line this tool returns is within those limits.

How long should Facebook ad text be?

Put the message in the first 125 characters, which is what most placements show before “See more”. Longer text can work for considered purchases, as long as the opening still stands on its own.

Can I use the results for my business?

Yes. Everything the tool writes is yours to edit and publish, including in paid ads. Read it before posting, as you would any copy: check prices, claims and product details match your offer.

How is this different from asking ChatGPT?

The prompts behind each tool encode a specific format (caption structure, hook types, timed UGC scenes, ad character limits) and the output is checked before you see it. Google headlines over 30 characters, for example, are thrown away rather than shown to you.

More free tools

  • Instagram Caption Generator5 captions and hashtags for any post, in 40 languages including Hinglish.Try it free
  • UGC Script GeneratorTimed 15 or 30-second UGC ad scripts with shots and on-screen text.Try it free

Last updated October 17, 2026

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