Real Estate Posts for Social Media: Listings, Videos & Ads

Real estate posts that bring enquiries show one property or one money fact at a time: a just-listed carousel, a 30-second walkthrough, the real monthly cost, a sold story. Belova reads your website or Instagram once, then creates those posts, placement-sized ads and captioned presenter videos in your brand style, and schedules them to 11 networks.

Example brand on this page

Marsa Lane Properties

boutique brokerage for Dubai Marina and JVC apartments · Dubai, UAE

“Know the numbers before the view”

#0F4C5C#E9D8B4#B08D57#F7F4EE

Examples for Marsa Lane Properties

Posts, ads and UGC frames for one real estate business, all in the same brand style.

Listing photo · 3:2
Instagram post · 4:5
UGC video frame · 9:16
Carousel cover · 1:1
Story ad · 9:16
Behind the scenes · 3:2

What should a real estate agent post each week?

Give every listing three posts, not one, and fill the days between with local facts buyers search for.

Monday: just-listed carousel. Cover photo, floor plan, the three best rooms, then price and service charge on the last slide.
Wednesday: a 30-second walkthrough in one take, front door to best view.
Friday: one area fact, such as the walk to the metro or what the same budget rents two districts over.
Weekend: a viewing-day story with the time, building and booking link.
After each deal: a sold or let post explaining how the price was set.

Which real estate posts get enquiries, not just likes?

Lifestyle shots collect likes; money answers start conversations. Put the number on the first slide and the photo second: total monthly cost for a buyer, move-in cost (deposit, agency fee, number of cheques) for a tenant, payment schedule and handover date for off-plan. Show the actual unit, and archive a post the day its price changes.

How does Belova turn one listing into a week of content?

Paste your website or Instagram once and Belova builds your Brand DNA: logo, colors, fonts, tone and audience. Import listings from your site like a product catalog, and Belova drafts the carousel, feed post, story and ads sized for each placement, ready to upload to Ads Manager. For video, a consistent Lova Face speaks your script in 8, 15 or 30 seconds with captions, in any of 30+ languages, so one flat can reach buyers in English, Arabic, Hindi and Russian. Then schedule it all to 11 networks.

What should agents stop posting?

These cost trust, or get ads rejected:

"Guaranteed rental yield" unless the developer has put it in a contract you can show.
Copy that describes the buyer you want ("perfect for young professionals", "ideal for families") instead of the home.
Stock skyline photos in place of the actual unit.
"Last few units" when the developer still has a full floor.

10 hooks for real estate

01Here's what the same budget gets you in two different districts.
02This 2-bed rents for less than a studio two streets away. Here's why.
03Before you sign an off-plan contract, read this line in the payment plan.
04The service charge on this flat is the number most ads leave out.
05Walk with me from the front door to the best view in 30 seconds.
06Three things I check at every viewing that photos never show.
07We priced this apartment yesterday. Here's how we got the number.
08Ask for these four documents before you pay a holding deposit.
09Why this listing sat unsold, and the two photos we'd change.
10Moving for a school place? Watch this before you choose a building.

Need more? Try the free hook generator.

3 UGC video scripts

Just-listed walkthrough

30 s

[0–3 s] At the front door: "Two-bed in Dubai Marina, full marina view. Here's what the photos don't show."
[3–12 s] Walking in: "Kitchen redone this year, both bedrooms take a king bed, plus a storage room."
[12–22 s] On the balcony: "This is the light at 5 pm. Price and service charge are in the caption."
[22–30 s] "Viewings Saturday, 11 to 2. Message us 'MARINA' for the floor plan."

Off-plan payment plan in plain numbers

30 s

[0–3 s] "Ten percent down sounds simple. Here's what this plan really asks of you."
[3–15 s] Pointing at a printed schedule: "Ten percent now, ten in six months, forty during construction, forty at handover."
[15–24 s] "Budget for the 4% Dubai Land Department fee on top. It isn't in the plan."
[24–30 s] "Comment 'PLAN' and we'll send the full schedule."

One budget, two districts

15 s

[0–3 s] "Same rent, two districts. Where does it go further?"
[3–11 s] Split screen: "At this week's prices, JVC gets you a second bedroom and parking. The Marina gets you a one-bed near the beach."
[11–15 s] "Both are linked in our bio. Which would you pick?"

Seasonal content calendar

Seasonal content ideas for real estate
When	Idea
Dhanteras & Diwali (6–8 Nov 2026) · India	Many families time bookings for these days. Post confirmed developer offers with an end date. Next window: Akshaya Tritiya, 9 May 2027.
El Buen Fin (13–17 Nov 2026) · Mexico; Black Friday (27 Nov) · Brazil, US	Post a developer discount only with its unit count and end date. No offer? Post 'five questions before you sign'.
Cityscape Global, Riyadh (16–19 Nov 2026) · Saudi Arabia	Film 15-second show-floor clips, one project each, with handover date and payment plan.
Boxing Day (26 Dec 2026) · UK	Rightmove calls it the start of the busier moving season. Post valuation offers that evening.
Ramadan (from about 8 Feb 2027) & Eid al-Fitr (about 10 Mar) · Gulf, North Africa, Indonesia, Turkey	Post after iftar and offer evening viewings. Indonesian THR bonuses are due a week before Lebaran: time down-payment explainers for then.
Spring market (Mar–May 2027) · US, UK, EU	Run a February 'get your home photo-ready' series so sellers list as buyer activity picks up.
School-year moves (May–Aug 2027) · US, UK, Gulf	Families move before term. Post school-commute explainers in May, each with nearby listings.
Opération Marhaba (from about 10 Jun 2027) · Morocco	Moroccans abroad return for summer (2026: 10 June–15 September). Post French and Arabic video tours in May; book viewings for July–August.

Real estate ad rules: Meta, Google and local permits

Meta treats ads for home sales, rentals, mortgages and home insurance as housing. If you are a US advertiser, or your ads reach the US, Canada or Europe, you must select the Housing special ad category: age fixed at 18–65+, no gender choice, at least a 15-mile/25 km radius (15 km in Europe), and no ZIP-code targeting, lookalikes or detailed-targeting exclusions. That can include a Dubai agent advertising to buyers in Europe.

Google limits housing ads aimed at the US and Canada in a similar way: no targeting by gender, age, parental status, marital status or ZIP code. Meta's discrimination rules also cover ad text, so describe the home, not the buyer.

Local rules sit on top. In Dubai, property ads need a DLD Trakheesi permit and its Madmoun QR code. In India, RERA requires project ads to show the registration number and the regulator's website.

Frequently asked questions

Can Belova post my listings to Instagram and Facebook?

Yes. Belova publishes or schedules posts, carousels and videos to Instagram, Facebook and nine other networks. Ads are created sized for each placement for you to upload in Ads Manager, where you select the Housing category. Direct ad launching is coming soon.

Do I have to film myself for every video?

No. A Lova Face, a consistent AI presenter, can speak your script with captions. Mix those with your own phone walkthroughs.

Can I market one property in several languages?

Yes. Scripts and captions work in 30+ languages, so one listing can run in English, Arabic and Russian without re-recording.

How many posts should one listing get?

At least three: a just-listed carousel, a walkthrough video, and a price-change or sold/let update.

How much does Belova cost?

Plans start at $20 a month (₹499 in India). There's no free plan, but the caption, hook, UGC script and ad copy generators at /tools are free.

Keep going

Last updated October 17, 2026

Ready to grow your business?

Join thousands of businesses using AI to transform their marketing.

Real Estate Posts for Social Media: Listings, Videos & Ads

Example brand on this page

Marsa Lane Properties

boutique brokerage for Dubai Marina and JVC apartments · Dubai, UAE

“Know the numbers before the view”

#0F4C5C#E9D8B4#B08D57#F7F4EE

Examples for Marsa Lane Properties

Posts, ads and UGC frames for one real estate business, all in the same brand style.

Listing photo · 3:2
Instagram post · 4:5
UGC video frame · 9:16
Carousel cover · 1:1
Story ad · 9:16
Behind the scenes · 3:2

What should a real estate agent post each week?

Give every listing three posts, not one, and fill the days between with local facts buyers search for.

Monday: just-listed carousel. Cover photo, floor plan, the three best rooms, then price and service charge on the last slide.
Wednesday: a 30-second walkthrough in one take, front door to best view.
Friday: one area fact, such as the walk to the metro or what the same budget rents two districts over.
Weekend: a viewing-day story with the time, building and booking link.
After each deal: a sold or let post explaining how the price was set.

Which real estate posts get enquiries, not just likes?

How does Belova turn one listing into a week of content?

What should agents stop posting?

These cost trust, or get ads rejected:

"Guaranteed rental yield" unless the developer has put it in a contract you can show.
Copy that describes the buyer you want ("perfect for young professionals", "ideal for families") instead of the home.
Stock skyline photos in place of the actual unit.
"Last few units" when the developer still has a full floor.

10 hooks for real estate

01Here's what the same budget gets you in two different districts.
02This 2-bed rents for less than a studio two streets away. Here's why.
03Before you sign an off-plan contract, read this line in the payment plan.
04The service charge on this flat is the number most ads leave out.
05Walk with me from the front door to the best view in 30 seconds.
06Three things I check at every viewing that photos never show.
07We priced this apartment yesterday. Here's how we got the number.
08Ask for these four documents before you pay a holding deposit.
09Why this listing sat unsold, and the two photos we'd change.
10Moving for a school place? Watch this before you choose a building.

Need more? Try the free hook generator.

3 UGC video scripts

Just-listed walkthrough

30 s

[0–3 s] At the front door: "Two-bed in Dubai Marina, full marina view. Here's what the photos don't show."
[3–12 s] Walking in: "Kitchen redone this year, both bedrooms take a king bed, plus a storage room."
[12–22 s] On the balcony: "This is the light at 5 pm. Price and service charge are in the caption."
[22–30 s] "Viewings Saturday, 11 to 2. Message us 'MARINA' for the floor plan."

Off-plan payment plan in plain numbers

30 s

[0–3 s] "Ten percent down sounds simple. Here's what this plan really asks of you."
[3–15 s] Pointing at a printed schedule: "Ten percent now, ten in six months, forty during construction, forty at handover."
[15–24 s] "Budget for the 4% Dubai Land Department fee on top. It isn't in the plan."
[24–30 s] "Comment 'PLAN' and we'll send the full schedule."

One budget, two districts

15 s

[0–3 s] "Same rent, two districts. Where does it go further?"
[3–11 s] Split screen: "At this week's prices, JVC gets you a second bedroom and parking. The Marina gets you a one-bed near the beach."
[11–15 s] "Both are linked in our bio. Which would you pick?"

Seasonal content calendar

Seasonal content ideas for real estate
When	Idea
Dhanteras & Diwali (6–8 Nov 2026) · India	Many families time bookings for these days. Post confirmed developer offers with an end date. Next window: Akshaya Tritiya, 9 May 2027.
El Buen Fin (13–17 Nov 2026) · Mexico; Black Friday (27 Nov) · Brazil, US	Post a developer discount only with its unit count and end date. No offer? Post 'five questions before you sign'.
Cityscape Global, Riyadh (16–19 Nov 2026) · Saudi Arabia	Film 15-second show-floor clips, one project each, with handover date and payment plan.
Boxing Day (26 Dec 2026) · UK	Rightmove calls it the start of the busier moving season. Post valuation offers that evening.
Ramadan (from about 8 Feb 2027) & Eid al-Fitr (about 10 Mar) · Gulf, North Africa, Indonesia, Turkey	Post after iftar and offer evening viewings. Indonesian THR bonuses are due a week before Lebaran: time down-payment explainers for then.
Spring market (Mar–May 2027) · US, UK, EU	Run a February 'get your home photo-ready' series so sellers list as buyer activity picks up.
School-year moves (May–Aug 2027) · US, UK, Gulf	Families move before term. Post school-commute explainers in May, each with nearby listings.
Opération Marhaba (from about 10 Jun 2027) · Morocco	Moroccans abroad return for summer (2026: 10 June–15 September). Post French and Arabic video tours in May; book viewings for July–August.

Real estate ad rules: Meta, Google and local permits

Local rules sit on top. In Dubai, property ads need a DLD Trakheesi permit and its Madmoun QR code. In India, RERA requires project ads to show the registration number and the regulator's website.

Frequently asked questions

Can Belova post my listings to Instagram and Facebook?

Do I have to film myself for every video?

No. A Lova Face, a consistent AI presenter, can speak your script with captions. Mix those with your own phone walkthroughs.

Can I market one property in several languages?

Yes. Scripts and captions work in 30+ languages, so one listing can run in English, Arabic and Russian without re-recording.

How many posts should one listing get?

At least three: a just-listed carousel, a walkthrough video, and a price-change or sold/let update.

How much does Belova cost?

Plans start at $20 a month (₹499 in India). There's no free plan, but the caption, hook, UGC script and ad copy generators at /tools are free.

Keep going

Last updated October 17, 2026

Ready to grow your business?

Join thousands of businesses using AI to transform their marketing.