Belova vs Pomelli

Pomelli is the better choice if you sell in English and only need images: it's free and builds a good brand profile from your website. Choose Belova if you need video ads with an AI actor, content in another language (Pomelli is English only), or publishing beyond Instagram. Belova is paid, from $20 a month.

Pomelli: A free Google Labs experiment that reads your website, builds a brand profile, and creates social campaigns, product photoshoots, a brand book and a simple website.

Belova and Pomelli compared, verified October 17, 2026
Feature	Belova	Pomelli
Starting price (billed monthly)	$20/mo (Launch, 100 credits), or ₹499/mo in India	Free (Google Labs experiment)
Free plan or trial	No free plan or trial. Free tools work without an account	Free. Usage capped at “several hundred” generations
Brand kit from your website	Yes: logo, colors, fonts, tone and audience from your website or Instagram	Yes: “Business DNA” from your website, or Google Business Profile
Static image ads	Yes: product ads, posts and carousels in your brand style	Yes: campaign images with editable text
AI UGC videos	Yes: an AI actor holds your product and speaks your script (8, 15 or 30 s), with captions	No: no AI actors. Images can be animated in 9:16
Languages for generated content	30+ languages, including Arabic, Hindi, Hinglish and Brazilian Portuguese	English only
Publishing to social networks	Publish or schedule to 11 networks, including Instagram, TikTok, Facebook, LinkedIn and YouTube	Instagram professional accounts only (“Post now”). Download for other networks
Sending ads to ad accounts	Not yet: Meta and Google Ads connections are coming soon. Ads are sized for each placement to upload	Adds images and videos to a Google Ads account (does not launch campaigns)
Team seats	3 on Launch, 10 on Growth, unlimited on Empire	Not documented: one Google account per user

Where Pomelli is stronger

It's free, with no subscription, while Google Labs keeps it an experiment
Google ecosystem: imports your Google Business Profile and sends assets to Google Ads
Also builds a hosted website and a downloadable brand book
Available in 200+ countries and territories

Where Belova is stronger

AI UGC videos: an AI actor holds your product and speaks your script. Pomelli has no actors or avatars
30+ languages, including Arabic, Hindi, Hinglish, Spanish and Portuguese. Pomelli is English only
Publishes or schedules to 11 networks. Pomelli posts directly to Instagram only
A paid product with team seats, rather than an experiment whose caps and terms can change

Choose Pomelli if…

You only need images and product shots, in English
Budget is zero and Instagram is your main channel
You want a quick free website and brand book too

Choose Belova if…

You sell in a language other than English
You want UGC video ads with an AI actor, not just images
You publish to TikTok, Facebook, LinkedIn or YouTube as well as Instagram

Frequently asked questions

Is Pomelli free?

Yes. Google says you can currently use Pomelli at no charge, with a cap of “several hundred” image and video generations. It's a Google Labs experiment, so caps and terms can change.

Does Pomelli support languages other than English?

No. Google's help center lists English as the only supported language, for the interface and for generated content.

Can Pomelli make UGC videos?

No. Pomelli can animate a generated image into a short clip, but it has no AI actors or avatars. Belova creates UGC videos where an AI actor holds your product and speaks your script.

Does Pomelli publish to social media?

Only to Instagram professional accounts, with a “Post now” button. For other networks you download the files and post them yourself.

Sources

Checked on October 17, 2026 on Pomelli's own pages. Prices and features change; see their site for the latest.

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